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International SEO 2026 with Topdog

  • Grow across multiple markets and languages with international SEO
  • Clear, measurable goals
  • Proven international processes
  • Agile methods tailored to your situation
  • Help your website reach further with global SEO

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Do you need help with international SEO?

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    Contact us for more information about international SEO.

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  • Analysis

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  • Quotation

    We provide a project and cost proposal.

International SEO is about structuring and scaling your content (or your product database) for new markets and new languages. International search engine optimization is a type of SEO strategy that focuses on a more specific SEO challenge — namely, multilingual SEO.

If you need help or advice on international or multilingual SEO, don’t hesitate to get in touch with us at Topdog.

Who needs global SEO, and when?

If any of the situations below sound familiar, there’s a good chance you need international SEO:

  • You’re an e-commerce business looking to scale into more countries.
  • You’re about to undertake an international expansion.
  • You’d like to expand internationally but feel unsure about how to go about it, or about the value such an expansion would bring.
  • Your website feels cluttered and doesn’t work well from an international perspective.
  • You want to know whether you made any mistakes the last time you tackled international SEO.

How does Topdog approach international SEO?

International SEO is a specialised SEO strategy focused on a specific problem. We develop the SEO strategy and help you put the action plan into practice, following the same philosophy and principles we apply to any other SEO project. A strategy for international search engine optimization needs to answer four questions:

  • What needs to be done?
  • Who should do it?
  • When should it be done?
  • How should it be done?

Above all, we want our clients to take on as much of the work as possible. Partly this is a matter of cost, but it also produces better results: an SEO consultant will never know your business the way you do.

What does international SEO involve?

A number of factors have to be managed within an international SEO strategy, and the strategy needs to answer several questions if it’s going to succeed:

  • Which activities need to be carried out for your SEO on Google to succeed in your target markets?
  • How should those activities be carried out?
  • Who should carry them out?
  • When should they be carried out?

On top of this, there are several decisions that company management needs to make for the SEO strategy to succeed — and making those decisions calls for the right data and insights.

Examples of questions an international SEO strategy answers

Here are a few examples of the issues addressed in a strategic plan for international or global SEO:

  • Should we use top-level domains or folders?
  • What user-facing adaptations does each country require?
  • How should we handle copy, translations and unique content?
  • Which technical measures need to be put in place (such as a country-selector page and hreflang)?
  • How should links be managed in each country?
  • How should we structure our URLs?

How does Topdog deliver an international SEO strategy?

The hardest part of SEO is the execution. Almost every organisation struggles to see SEO through. That’s why we at Topdog always try to structure information in a way that makes activities easier to carry out. For example, technical tasks can be documented within the project-management system for the client’s tech team, so they can be reviewed in an orderly way and the tech team can give their feedback. We also make sure company management fully understands the implications of every activity, and we help leadership make well-informed decisions so that execution becomes more straightforward.
Many of our clients choose to have Topdog project-manage the improvements when they roll out an international SEO strategy.
If you’d like Topdog to help you with international search engine optimization, don’t hesitate to get in touch.

An example from an international SEO strategy

SEO is all about execution in a complex environment. Several different departments are often involved when SEO work gets done, for instance, which is exactly why careful planning of international search engine optimization matters so much. Below is an example of what that planning can look like when Topdog runs an international SEO project.

Internationell SEOClear planning is essential in international SEO, since these projects are often complex and require many measures to be carried out for everything to work.

Why choose Topdog for international SEO?

At Topdog, we offer:

  • Reliable, clearly defined processes
  • Clear project planning
  • Execution that delivers results
  • A genuine interest in you as a client
  • An approach tailored to your unique situation

Our services related to international SEO

Our clients

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Reviews

Rating Rating Rating Rating Rating 5/5

We at Dearsam have had the privilege of working with Topdog and we are very pleased with the result.

 

Topdog has really made sure that the collaboration works in practice – from the first planning meeting to ongoing deliveries, they have taken responsibility and ensured that things happen. When new information or technical limitations arose, they have shown great flexibility and adaptability, which meant that the project never stopped but flowed smoothly.

 

We also appreciate that Topdog follows up continuously – they make sure that we both understand what is happening and that we reach the goals we set. In addition, they have been nice, considerate and genuinely interested in our business – it has felt like a collaboration, not just a customer-supplier relationship. Isabelle, who has been in charge, has been a rock.

 

For us, it goes without saying: all e-retailers should hire Topdog if they want both technical expertise, business focus, and a partner who truly cares about driving results.”

Quotation

Mats Ohlsson

Grundare & VD

Dear Sam

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For us as buyers, it is not always straightforward to make a purchase when you are rarely alone in the decision. As the person placing the order, I have other people around me who are involved in the decision and who need to be won over. Not just initially but also continuously throughout the project. This involved both hard information around business value for management, such as a business case, but also softer information for my colleagues who would be involved in doing the work.

 

Seen from this perspective, I think Topdog stands out in a remarkably positive way. They have both the understanding and the ability to help deliver what you need to make other decision-makers in the organization feel confident.

 

Topdog is the agency I return to when I do SEO and content marketing.

Quotation

Anders Sjöberg

Head of Marketing & Communication

Anticimex

Rating Rating Rating Rating Rating 5/5

Where many suppliers in this complex area miss the target due to too junior resources or too many parallel commitments, Topdog with Christian and the team delivers clear results based on an interest and understanding of the customer’s business.

 

Can highly recommend Topdog, Christian and the team if you want to do successful e-commerce SEO on a larger international site.

Quotation

Vilhelm Hallström

Global Director Digital Channels

Dometic

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I always turn to Topdog when I need an SEO agency. Here you will find knowledge, seniority, focus and passion. Christian and his team deliver every time.

Quotation

Magnus Hugemark

Business Development Manager

Betsson

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